Approach

Holistic care, addressing physical, emotional, and social needs

Task-focused, only partial needs addressed

Scope of services

Comprehensive and bespoke plans for all needs

'Cookie-cutter' plans that are marginally tweaked

Care team role

‘Caregiver’ role, educated with similar backgrounds, empathetic and resourceful

Same or “Helper” role with attendants, paramedics, retired staff, and volunteers

Selection

Based on needs, personality, and local proximity

Availability-based assignment

Ownership

Dedicated care manager with tiered support for seamless care and backup

Minimal oversight, reliant on home care staff; turnover impacts service

Geographic reach

Limited to Delhi-NCR

Pan-India network

Customer experience

High ratings and referrals; blend of tech and personal touch for transparency and efficiency

Inconsistent due to lack of organizational experience and standards

Governance

Mission-driven, led by founders with reputations

Profit-focused, small and informal or VC-driven

Pricing

Value-based pricing, with full transparency

Varies with hidden costs; typically higher net cost